Collaboration between corporations and startups is key to growth and innovation in Latin America’s entrepreneurial ecosystem. In this article, we explore how business relationships and strategic vision can transform a startup’s trajectory, based on the experience in Palo Alto and the 500 LatAm 2023 Bootcamp, which led to the alliance between NuMundo Ventures and Dapta.
In this article, we’ll show you how Dapta’s case is an example of a software platform that became the fastest way for small businesses to get value from AI.
The Value of Business Relationships in Startup Success
Dapta’s story is an example of how networking, adaptability, and innovation are crucial for a startup’s success in Latin America.
Dapta pivoted its business model to focus on helping SMEs leverage artificial intelligence (AI) for sales and marketing, combining software development, strategic marketing, and a strong customer-centric approach.
This ability to adapt and collaborate was key to consolidating its growth and market positioning.
The Dapta Case: From Idea to Global Impact
Nicolás Rojas Niño, founder of Dapta, began his entrepreneurial journey with Imagine Apps at age 17, quickly scaling the business and leading teams of over 70 people. However, the real breakthrough came with Dapta, where—after facing initial challenges—the team reevaluated its strategy and specialized in AI solutions for SMEs, optimizing sales and marketing processes.
Key Contributions of Dapta to the SME Ecosystem:
- Marketing and sales automation: Eliminating repetitive tasks and improving operational efficiency.
- Personalized communication: Using AI to enhance customer engagement.
- Scalability: Democratizing access to advanced tools previously available only to large corporations.
This approach positioned Dapta as a leader in AI solutions for SMEs, enabling expansion into industries such as telecommunications, fintech, SaaS, logistics, and mortgages.
How Dapta is Revolutionizing Process Automation for SMEs with AI
When Nicolás started Dapta, his vision was to create a no-code integration platform for developers. However, upon observing how early users interacted with the product, they discovered something fascinating: small businesses were using it to automate business processes with AI, not to build APIs. This insight led him to make a radical shift.
Dapta realized that the real challenge wasn’t technical integration, but rather how SMEs could leverage AI without advanced expertise. So, they evolved into a solution focused on automating sales, marketing, and operations. Today, their company helps traditional businesses, such as DIRECTV resellers, scale with accessible AI tools.
- Their DLM Media tool tripled response speed and reduced manual tasks by 50% using Dapta’s AI, improving customer service and scaling operations with DirecTV.
Accessible AI: Democratizing Technology for Small Businesses
Many SMEs know AI can transform their operations but don’t know where to start. At Dapta, they simplify this process. For example, one of their clients in Phoenix automated blog creation, lead generation, and customer support—all using their platform.
The most rewarding part is seeing businesses that once relied on manual processes now optimize their time and increase revenue with AI. And from NuMundo, we share this key perspective: making automation fast, easy, and effective—without requiring costly technical teams.
- LQN automated lead qualification, cutting processing time by 80% and quadrupling effective outreach.
- Finkargo managed 25,000 annual leads with AI, segmenting and prioritizing opportunities while boosting sales team efficiency.
The Future of Dapta: Global Growth and Customer-Centric Focus
From Colombia to the U.S., they confirmed that SMEs face similar challenges worldwide. That’s why they built a distributed team: engineering in Latin America and product strategy in Phoenix.
Dapta’s culture is to build quickly, iterate, and listen to customers. Every feature solves real problems, like connecting ChatGPT to Google Sheets or automating customer service responses. The result is clear: 12x revenue growth in the last year.
- SaaS: Thalla quickly launched AI-powered smart reminders, accelerating its go-to-market strategy.
- Logistics: Skydropx transformed its sales operations, focusing only on qualified leads and tripling efficiency.
This is why we decided to support Dapta and commit to working together toward one goal: becoming the easiest and most powerful AI platform for SMEs.
The Role of NuMundo Ventures and Its Impact on the Startup Ecosystem
At NuMundo Ventures, we supported Nicolás Rojas Niño in his vision of building a global company. While our initial focus was on fintech, supply chain, and proptech, we recognized that the true drivers of change in Latin America are innovative startups capable of adapting and scaling in high-growth sectors.
Dapta’s ability to tailor its product to diverse industries and its commitment to innovation were decisive factors in forging this alliance.
Dapta and NuMundo Ventures’ experience demonstrates that strong business relationships, adaptability, and strategic vision are essential for any startup’s success in Latin America.
If you’re an entrepreneur, investor, or part of an SME, we invite you to explore how collaboration and innovation can transform your business.
Want to learn more about success stories and how to join these strategic partnerships? Contact us or subscribe to our newsletter for the latest trends and opportunities in Latin America’s startup ecosystem.
Watch the full interview here: https://www.youtube.com/watch?v=dwUMJR_Vzmc