Why NuMundo Invested in Mirlo?

Mirlo is marking a turning point in the telecommunications sector. Thanks to its innovative and disruptive approach, this company has positioned itself as a leader in digital transformation in 2025.

In this article, we explore how Mirlo is changing the game, its key innovations, and the positive impact it’s generating for both businesses and end users.

What is Mirlo and What Is Its Mission?

Mirlo is a new 100% digital company for businesses. It is the fastest alternative for acquiring business phone plans and number portability.

It is a Mobile Virtual Network Operator (MVNO) that provides businesses with a comprehensive solution to centrally manage their telecommunications services and mobile lines. Additionally, it offers promotions and competitive pricing.

Currently, telecommunications companies face a critical challenge: a lack of understanding of the customer’s real value. This problem stems from a business model that, for years, prioritized infrastructure expansion and the sale of long-term contract packages, relying mainly on revenue from voice calls and international services.

Mirlo is a telecommunications startup focused on business, seeking to transform the industry from the ground up. In this context, it recognizes that the sector is now moving toward a more transparent approach, where customer experience (CX) takes center stage.

Its mission is to democratize access to high-quality connectivity services, using technologies like artificial intelligence, cloud computing, and the Internet of Things (IoT) to transform the user experience and optimize business processes. Mirlo aims to build technology that gives companies visibility and control over their expenses.

It emerges as an innovative solution to address the limitations of conventional telecommunications, with advantages such as:

• Customizable plans without rigid contracts
• Intuitive digital platform for self-management
• Immediate activation via physical SIM or eSIM

Thus, it consolidates itself as an option tailored to users’ real needs, especially for SMEs, which have historically been ignored by the sector.

A Brief History of Its Founding

Mirlo was born from the personal experience of its co-founders, Rafael León and Germán Zuccol, who identified the shortcomings of traditional telecommunications in Mexico, especially for small and medium-sized businesses.

SMEs often faced slow and inefficient processes, frequently feeling neglected by conventional operators. While traditional providers could take weeks to deliver mobile lines or require tedious in-store procedures, Mirlo simplified the process, allowing customers to activate services in under 15 minutes.

Its platform offers an intuitive control panel to manage plans, top-ups, and even purchase devices, eliminating the need for intermediaries or outdated systems like spreadsheets.

For its founders, the goal was to develop an agile solution adaptable to the real needs of businesses.

Both were ahead of their time, seeing an opportunity to save companies time while offering a trustworthy service—and truly building a company that responds to market demands.

Mirlo’s Benefits for Businesses and Users

Through a simple and intuitive platform, businesses can monitor usage, track costs, and adjust services as needed. Mirlo is designed for modern companies, not outdated systems.

Its platform is powered by smart technology, with AI helping to personalize services and resolve issues faster.

Mirlo excels in:

• Digital Marketing Strategy
  • A specialized team of Business Development Representatives (BDRs) focused on helping companies optimize costs by switching to Mirlo.
  • Tailored solutions to reduce telecommunications expenses.
• Direct Social Media Interaction
  • Active presence on LinkedIn and Facebook for instant communication with customers.
  • Sharing success stories and quick responses to inquiries, strengthening audience trust.
• Incentivized Referral Program
  • A rewards system that motivates existing customers to recommend the service.
  • Mutual benefit: users receive compensation, and Mirlo gains qualified leads.

Competitive Advantages

• Sustainable Growth: A combination of scalable digital channels and word-of-mouth.
• Organic Engagement: Building authentic relationships with the business community.

Today, the sector is moving toward a more transparent approach, where customer experience (CX) takes priority—and Mirlo is at the forefront of this shift.

What sets Mirlo apart from traditional telecom companies is its pricing transparency. You can choose between subscription plans or pay-as-you-go models, all designed to fit your company’s budget without locking you into rigid policies.

Moreover, in a market where user experience often takes a backseat, Mirlo puts the customer first.

The Future Is Here

Mirlo embodies what business telecommunications should have always been: simple, fair, and focused on real results. With its blend of IoT, cloud computing, and artificial intelligence, this startup doesn’t just anticipate market trends—it’s rewriting the rules of the game.

At NuMundo Ventures, we support this revolution as a strategic partner, providing mentorship and resources to Latin American entrepreneurs who, like Mirlo, are reinventing traditional industries from an early stage.